Colorado is paying influencers to promote COVID-19 vaccines

Article author: 
John Frank
Article publisher: 
Yahoo news
Article date: 
July 28, 2021
Article category: 
Colorado News
Medium
Article Body: 
Colorado is paying more than 120 influencers on Instagram, TikTok and other social media platforms up to $1,000 a month to tell people to get vaccinated against COVID-19 [the China virus], Axios has learned.
 
The so-called influencers include doctors, teachers, Democratic strategists, prominent restaurateurs, musicians and mothers....
 
The Polis administration hired Denver-based Idea Marketing to manage the vaccine information campaign. An $8.8 million contract with the firm runs through Sept. 30...
 
The marketing firm's initial plan set aside $286,500 to pay people for posting positively about the need to get vaccinated on social media.
 
Influencers make anywhere from $400 to $1,000 a month depending on their reach....
 
The marketing firm, which did not return a message seeking comment, will get $1.25 million of the total, or 14% of the contract amount....
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