Fighting corporate racism

We have come to the point in America where corporations are openly complicit in embracing racism. Coca-Cola now indoctrinates its employees to "Try to be less White."

Think that's not racist? What if they indoctrinated employees to "Try to be less black" or "Try to be less Asian"?

In the February 22, 2021 Gateway Pundit article, How to Fight Back Against Racist Attacks on White Americans, Larry Johnson writes:

Looks like Jim Hoft’s piece from Sunday (Sounds Racist: McDonald’s Will Punish Executives if They Hire Too Many White Men) is not an isolated example of a new form of corporate racism. Gone to hell is Dr. Martin Luther King’s dream of seeing people judged by the content of their heart and their conduct rather than by the color of their skin. That dream is now as dead as Dr. King. Instead, we have a real nightmare of actual racism. People of European and Russian descent are now, by definition, racists. Why? Because of the color of their skin.

The latest corporation being exposed for trafficking in this racist crap is Coca Cola....

In embracing racism, corporations have found a low-cost way to endeavor to bolster their bottom line. Diversity indoctrination is cheap to implement while virtue signaling to their customer base that they are on board with the mindless racist agenda sweeping across America. While board room calculus predicts increased profit margins resulting from this nonsense, perhaps it discounts the consequences of how much this really pisses off Americans.

Want to stop this idiocy? Don't buy their products. As Johnson notes:

We need to punish financially McDonalds and Coca Cola and any other corporation that wants to drag us into this filthy ideology of judging people by their skin color. This is now a metaphorical war that must be waged with dollars and credit cards.

It is truly amazing how far we have wavered from the dream:

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.

- Martin Luther King, Jr.

Coke Goes Woke and Broke - Brands go woke because they’re going broke, by Daniel Greenfield, FrontPage Mag, March 1, 2021:

“Get woke, go broke”, is a conservative meme about the cost of political correctness that has it the wrong way around. Brands don’t go broke because they get woke, they go woke because they’re going broke, and don’t know how to stop the slow but steady collapse of their business.

The big brands that go woke infuriate conservatives because, like Coke, Gillette, or Nike, they have a storied name that seems entwined with America and the success of capitalism. But it’s those old, familiar brands that go woke because their products and business models are dated. Virtue signaling is their way of adapting to a changing market without really innovating....

Coke isn’t just virtue signaling to prop up sales in a declining market: it’s also afraid.

And it should be. Bloomberg isn’t just fighting coal and guns, he’s also spending a fortune pushing his soda ban in cities and states around the country....

Coke won’t shut up about social justice and the evils of whiteness because that’s a better conversation than its failed portfolio of new brands, dumping its bottling operations, and its desperate efforts to refocus by launching a thousand different varieties of Coke aimed at the one lefty demographic that holds its future in the palms of its soft white manicured hands....

‘Wokening’ is a social disease of stale companies with stale brands whose products are overpriced and have fallen out of touch with the needs of many consumers....

Video: CocaCola’s New Woke, anti-White campaign was as good as New Coke, by Nigel Farage, February 23, 2021.

Why You Should Boycott Coca Cola, GenZ Conservative, February 24, 2021.

Video: "Morally Grotesque" - Whistleblower At Smith College Resigns Over 'Reverse-Racism', ZeroHedve, February 21, 2021.

The Left Wants America to Be Less White, Limits to Growth, February 24, 2021. Includes Tucker Carlson video segment.

Oreo Cookie Brand Declares ‘Trans People Exist’ as Anti-1A ‘Equality Act’ Works Through Congress, Breitbart, February 25, 2021.

Under Armour Forced White Employees to Undergo ‘Antiracist’ Reeducation Program, Breitbart, February 25, 2021:

Under Armour appears to be the next big corporation found to be forcing employees to undergo anti-white training sessions, a report says.

According to the Outkick, a whistleblower is reporting that the sportswear giant has mandated that employees take a so-called “anti-racism” course entitled “Above the Surface: Dominant White Progressive Narratives” that urges white employees to examine how they might be racist.

Under Armour “forced its white employees to participate in a training program that asked them to consider ways in which they might be racist.”

The course’s moderator even reportedly asked white employees how many “virtually all-white” funerals they had attended during their lives, insisting that not going to a minority funeral may prove the employee is racist....

In another part of the training, whites are told that saying “I was taught to treat everyone the same” is also racist...


Book: The Dictatorship of Woke Capital: How Political Correctness Captured Big Business, by Stephen R. Soukup, February, 2021.