TV Commercials As Race Replacement

Article author: 
Carl Horowitz
Article publisher: 
Article date: 
29 July 2023
Article category: 
National News
Article Body: 

Blacks make up roughly one-eighth of the U.S. population. So why do they now seemingly comprise at least one-half of all people in TV commercials? Whites often grumble about this privately... For the advertising industry’s obsession with casting blacks is more than affirmative action run wild. It is mental reprogramming designed to convince whites of their eventual demographic demise.   

In the advertising industry, diversity and inclusion are red hot. Whether the medium is television, newspapers, magazines, billboards, or the Web, ad agencies and their corporate clients are fully on board with the Total Social Equality bandwagon. Sidelining whites, they believe, is good for business because it supposedly expands a company’s market reach...

Part of explanation lies in the interplay between corporate sponsors and advertising agencies, each a champion of racial egalitarianism...

... the immigration-driven reduction in the nation’s white population (from 88.6 percent in 1960 to 59.3 percent in 2021) serves as a convenient pretext for instituting racial replacement in commercials... Whites, they admonish, should “prepare” for further demographic shifts—as if the relative decline of whites were a law of nature rather than a consequence of decades of misguided laws, policies, enforcement practices and court rulings...

Agencies that produce television commercials, corporations that buy them, and networks that air them are telling whites: Your days are numbered. You won’t be the majority for much longer. Many whites, regrettably, have internalized this message...


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RIP White couples in TV commercials