A Vibe Shift and the Long March Back Through the Institutions

Article subtitle: 
The collapse of "peak woke" reveals a real cultural turn—sparked in part by a long, quiet revolt against ESG and DEI.
Article author: 
Stephen Soukup
Article publisher: 
American Greatness
Article date: 
27 December 2025
Article category: 
Our American Future
Medium
Article Body: 

... Last week, for example, the Vice President of the United States appeared at Turning Point USA’s AmericaFest conference and told the crowd that DEI is over and done with, that the American people have had enough of it. As if to prove his point, Vice President Vance went on to say that “In the United States of America, you don’t have to apologize for being white anymore.”...

By next week, no one, save the most ardent Trump/Vance haters, will even remember he said anything, much less that he intentionally confronted the woke mob and effectively poked it right in its collective eye...

Woke is not merely a fad or a trend or an intellectual curiosity. It is the current manifestation of a century’s worth of cultural revolution initiated by the post-World War I Marxist revisionists, who sought to upend the bourgeois economic system by first upending its “cultural hegemony.” Defeating it will require many years and decades of concerted and continuous effort. Still, we, as a civilization, have made considerable progress over a very short time, and that is worth acknowledging...

By the spring of 2021, the conservative movement was fully engaged, as were many in academia and in capital markets themselves. Fittingly, the movement saw this as a political fight, but one with non-political goals, the ultimate of which was to purge politics from business and to push it “back to neutral.”...

In short, by the time Vivek Ramaswamy published his Woke Inc. in August 2021, generating massive public awareness of the ESG issue, the conservative movement was already working diligently to undermine the “investment strategy” and the DEI it engendered...

Related

Vivek Ramaswamy Is Wrong About American Identity And America

The Forced Return to Tribalism