Waging War Against Whites in Advertising

11 January 2022

Here are a few articles that reflect on what just about everyone has observed - quite literally - on their TV screens:

Why are Caucasians Vanishing in TV Commercials?, by Jacob Fraden, American Thinker, 8 January 2022:

Commercials take up 27% of commercial television screen time and are the main source of income for TV and radio stations.... For financial support, websites have to run ads on their pages, the largest share supplied and controlled by Google....

In the United States today, the White population (not including Hispanics) is 57.8%. In real life, Caucasians are still in the majority... Blacks comprise 14% of the U.S. population but appear in 50% of commercials... Moreover, if a White person appears in a commercial, he/she is usually old, sick, a freak, or at the very least, an appendage to a Black partner. If there's a doctor on the screen, he's usually Black, while the patient is usually White. Caucasian young men appear in only 4% of the commercials! ...

So why do advertisers ignore the long-standing rules of marketing, and to the detriment of their own financial interests, fill the media space with content that displaces and degrades its biggest market segment? The answer is simple. At the heart of this nonsense is political correctness in a form even an Orwell could not have foreseen. Business executives go out of their way to publicly show their conformity with the universal “diversity” and "critical racial theory" (CRT), demanding that the White man be blamed for all the sins one can imagine. Replacing ancient, long-vanished oppression of Blacks with real oppression of Whites, overcompensating and planting racism-in-reverse....

Why does the White population, which is still in the majority in the U.S., accept the banishing and belittling obediently and silently?... Ordinary people keep their mouths shut for fear of losing their jobs, not getting a holiday bonus, not getting promoted, or being socially ostracized...

Let’s talk about representation in TV commercials, Cranky Creative, January 2022:

According to 2020 Census data, whites make up 61.6 percent of the population, blacks 12.4 percent, Hispanics or Latinos 18.7 percent, and Asians 6 percent. (That’s what the report says, anyway. It should be noted that a new “diversity index” in the Census has some claiming that whites are undercounted.)...

And before anyone gets their undies in a bundle, it’s a legitimate question to ask why 12 percent of the population is given so much representation and white people are a shrinking minority in U.S. television commercials....

Where are the Hispanics and Asians? Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising....

(Interestingly, I will add, research suggests that ethnic minority consumers actually prefer to see white people in ads when those ads do not include members of their own ethnic group. Surprised? You shouldn’t be.)...

Isn’t it just a little bit racist of advertisers to tell us that people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful?...

Do advertisers really think that the only way to appeal to potential customers — many of whom are white men — is to insult white men?...

White people (60-plus percent of the population) are seeing themselves being erased and replaced by people of color who look, talk, and act just like them....

Black people are seeing themselves everywhere — which may strike some of them as odd, as if white corporate America is shamelessly pandering to them...

Instead, most advertisers’ commitment to diversity is a cynical, superficial, and shrill charade... As a matter of fact, what that is is actually racist. And insulting — not only to our cultures, but to our intelligence as well.

White People Are Disappearing From TV Commercials, by Sophie O’Hara, Wayne Dupree, 10 January 2022:

Commercials aren’t just an advertisement for a product.... Commercials also “sell” societal pushes to people.... As values change, so do ads....

But what if those so-called “values” aren’t real? What if it’s a political ideology being foisted upon a society that’s too scared to stand up to it and say, “NO MORE!”?

Because that’s what happening now with “woke” corporations who’ve adopted the left’s politically correct Marxist agenda....

The War Against Whites in Advertising, by R. Houck, Counter-Currents Publishing, American Renaissance, 23 March, 2018:

The mass-marketing of interracial relationships, particularly white women with black men, has become so ubiquitous and so militant, even the least observant members of our culture have begun to notice. Walking through a mall recently I noticed three large marketing images of couples in three different stores. Two of the three were interracial couples, depicting a white woman and black man; the third couple was white. Perhaps what struck me as most peculiar was the fact that the city where I was shopping, whites make up about 97% of the population, blacks are less than 2%. I wondered if the purpose of “diverse” advertising was to sell more products, or really to indoctrinate, to condition, and signal how “progressive” they are....

If the “diversity” in advertising was truly about appealing to the greatest number of customers or potential customers, showing white women with black men at such a high level, seems to be a very odd strategy. To focus so much on one combination, while ignoring so many others – there simply must be some other goal beyond selling merchandise....

{snip} Further, advertising has the power to condition us to be more accepting and to usher in social change. The prevalence of mixed-race couples and an increase of LGBT representation in advertisements has in no small way changed social perception....

If you wanted to destroy a civilization, how would you go about it? If you wanted to create dysgenic chaos in a society, what would be your weapon? To destroy our civilization, you would want to start by destroying one of the cornerstones of our culture, the nuclear family....

A dab of courage

Some might exclaim, "How dare you discuss race? It is verboten!" To which we would reply: it is real; it is visibly occurring. Now is a time for open discussion, not politically correct censorship of forced societal transformation.

It takes only a small amount of courage to discuss issues such as this. How do you become courageous? Dennis Prager, in his Fireside Chat, Episode 209, says:

You're courageous, or you become courageous, if you want to be courageous... Because... basically we are what we want to be.

Most people don't want to be courageous because courage exacts a price. You could lose your friends, you could lose relatives, you could lose your job.... It's tough.

 

Yet we might again hear the incessant invective, "You are racists!" At some point, we would simply rely upon Mark Twain's insight:

Never argue with an idiot. They will drag you down to their level and beat you with experience.”
- Mark Twain